My newest book will be released on December 12. To many of you that seems like a long time into the future, right? But, it’s not! I got the advanced copies in digital form two days ago and now the work begins.
- Shout out about it on all your social networks. Let your community know that the book is available for preorder and the locations where they can purchase a copy. For me it’s Amazon, Barnes & Noble, iTunes.
- Go to your previous reviewers and ask them if they’d like an advanced copy. Most want the book at least a month before the release date to give them time to read and review it. This means going through the reviews you got on Amazon and Barnes & Noble and trying to discern contact information. If you get that information, set up a group email so the next time, you have the addresses.
- Begin examining Blog Tour sites. It’s helpful to get your book out on as many blogs as possible. Many Virtual blog tours include a promo and reviews. You’ll want to explore those sites and find one that fits your needs and your genre. I’ve done several blog tours and recommend them as a way to promote your book. Check out my previous blog on this topic.
- Go to Reader’s Favorite and request a review of your book. They will give you one free review. They review both published and non published books. I prefer to send my cleanest copy because the reviewer downgrades when the format isn’t good. Nonetheless, this is a way to get some comments about your book that you can use for your promos. Reader’s Favorite cannot post on Amazon, but you can use their review comments in the Editorial section on your Amazon Author’s page.
- Finally, start working on plans for your release day. My publisher sends out a nice graphic with deals for buying my other books to people who purchase on the release day. Think about doing similar promos. If you do a Facebook Launch Party, it takes a lot of time and I’m not sure worth the effort.
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